American wrestling company WWE has launched its Get the Gear, Give the Gear campaign to support pediatric cancer research, in aid of the charity fund Connor's Cure.

The company will launch a collection of bracelets and bandanas, with proceeds going towards the fund, and Chief Brand Officer Stephanie McMahon commented 'WWE is extremely proud to expand our support of Connor's Cure around Pediatric Cancer Awareness Month. The continued effort to raise awareness and funds in the fight against pediatric cancer is important to help find a cure for this devastating disease. We are grateful to the WWE Superstars, fans, The V Foundation and Children’s Hospital of Pittsburgh for their continued support'.